Globalization has seen the emergence of virtual teams solving complex organisational problems using computer-mediated technologies. By extending Media Richness Theory, it was the aim of this research to demonstrate that virtual teams can utilise a lean medium, such as email, for effectively solving an equivocal problem, given that participants develop a shared-social construction. A quantitative study was carried out to measure the effects of a shared basis on perceptions of Media Richness, Group Cohesion and Decision-Making Effectiveness of participants engaged in group communication using only email to facilitate their discussions. There was found to be no significant effects of a shared basis on these variables, however, it was found that Media Richness and Group Cohesion have a mediating effect on Decision-Making Effectiveness. In addition to this, the scales used in data collection were, for what is believed to be the first time, exposed to confirmatory factor analysis.
Sevinc, Irem and D'Ambra, John, "Extending Media Richness Theory: The Influence of a Shared Social Construction" (2004). ECIS 2004 Proceedings. 174.