Abstract
Social tagging system has been prevalent thanks to its user-centric and flexible features. However, it suffers from its uncontrolled vocabulary and loose connection between tags. To overcome their drawbacks, a hybrid tagging system, which combines the ideas of the traditional taxonomy and social tagging, is adopting by some online knowledge communities. The top layers of the hybrid tagging system are determined by the website designer, while the bottom layers are constructed by users under certain restrictions. Due to the absence of sufficient research on user acceptance of this hybrid tagging system, cognitive factors affecting user adoption of the system is explored in this paper with topic structure of Zhihu, the famous Chinese knowledge community. An integrated model is proposed based on technology acceptance model and social cognitive theory. A survey will be conducted to empirically verify relationships between proposed constructs and actual usage. The research is expected to provide guidance for incremental improvement on a hybrid tagging system or development on new tagging systems.
Recommended Citation
Liu, Yaxi; Mou, Jian; Qin, Chunxiu; and Zhao, Pengwei, "User Perspectives On Adoption Of A Hybrid Tagging System: A Case Of Topic Structure Of Zhihu Knowledge Community" (2018). CONF-IRM 2018 Proceedings. 46.
https://aisel.aisnet.org/confirm2018/46