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Abstract

Building on a social constructivist approach, this commentary examines the value of Information Systems (IS) research and its bearing on the future of the discipline in three steps as follows. First, it is argued that the product of IS scholars can serve as a proxy for IS research and that the subject matter of IS research should be examined through the people-information-technology framework. Second, it is argued that value is inherently a situated social construction and that ultimately the value of IS research is determined by its particular stakeholders. Third, it is argued that the stakeholders’ appreciation and support can be fostered through grassroots collective action that aims to build a strong brand equity for IS research. In spite of the challenges ahead that stem from the current institutional position of the IS discipline and the prevailing work practices in the academia, the potential of IS scholarship can be realized if the members of the IS community will step forward and reframe the rules of the game.

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