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Abstract

Recent years have witnessed many organizations switching from function-oriented to customer-centric in their information systems applications designs. This paradigm shift has attracted growing attention among researchers in better understanding the design process of customer-centric IS applications; an area that has not been investigated adequately so far. This paper examines the processes of gathering and segmenting customer-centric attributes during the design stage of an IS application development by analyzing data extracted from a successful case of developing an online property auction site. The findings reveal that gathering and segmenting customer-centric attributes during the design stage of a customer-centric IS application development encompass four phases: (1) Identify customer requirements; (2) Structure customer requirements; (3) Link customer requirements to system design attributes; and (4) Review the level of customer satisfaction with the new system. We discuss the implications of our findings for both research and practice.

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