Competitive intelligence (CI) is the selection, collection, interpretation and distribution of publicly held information that is strategically important to a firm. A substantial amount of this public information is accessible via the World Wide Web. This paper describes some of the difficulties in using this information resource for CI purposes, some of the solutions to these difficulties, and areas in need of research if the Web is to be used in CI.
Boncella, Robert J.
"Competitive Intelligence and the Web,"
Communications of the Association for Information Systems:
Vol. 12, Article 21.
Available at: http://aisel.aisnet.org/cais/vol12/iss1/21