Many companies are trying to change their existing business models and start with the digital initiative. Online business will continue to grow; however, in the digital world where almost every organization is present online, the critical success factors for surviving on the market are more than needed. The purpose of the research is thus to study the factors influencing the success/failure of local online platforms’ providers in competition with global providers. The fact that some local providers are even market leaders in a local environment while many others have failed implies that there exist some specific factors determining the success of global competitor in a local market. The study will present a valuable opportunity particularly for new companies or existing companies that are deciding about launching new online services in order to judge whether there is a potential for their service on the market and which factors they should consider before starting the competition with global market leaders.
Manfreda, Anton; Trkman, Peter; Groznik, Aleš; and Erjavec, Jure, "Local Online Platforms – Surviving in a Global Market" (2017). BLED 2017 Proceedings. 22.