User acceptance of electronic commerce continues to be a popular topic at the Bled eConference. The paper reviews the past contributions of the conference in this specific area. The review deals with those studies that have an empirical and quantitative component, and those studies where the emphasis has been on testing theories of user acceptance. The paper establishes three phases in which Bled delegates have gradually extended generic user acceptance models to deal with issues of electronic commerce. The first phase (20012003) is one of theory application. The second phase (2004-2007) is one of theory extension. In the third phase, (2008-2011), Bled delegates move beyond traditional models and adopt alternative theoretical approaches. The review ends with three promising avenues for further research in electronic commerce.