This study explores satisfaction with Virtual Communities in a Financial Services setting. It presents an empirical exploration that seeks to explain how external variables, such as information quality and system quality of a VC, affect beliefs, such asusefulness, ease of use, responsiveness, and trust, which in turn shape satisfaction. As such, it contributes to the growing body of knowledge on Social Media, in particular addressing the relatively unexplored domain of Business-to-Business (B2B) when individuals act on behalf of a company instead of their own interests.
Chompis, Evangelos; Horn, Hans J.M.; Bons, Roger W.H.; and Feldberg, Frans, "Social Media in B2B Financial Services: A Matter of Trust and Responsiveness?" (2012). BLED 2012 Proceedings. 3.