Start Date
16-8-2018 12:00 AM
Description
As the activity in the online space increases, the negative effect of malicious comments is getting more serious as well. Previous studies have regarded the anonymity as a one of the major factors for posing malicious comments, but they have presented inconsistent results. On the other hand, although need for attention from others can provide alternative explanation on posting malicious comments, this perspective is rarely considered. Therefore, this study investigates the effects of both anonymity and need for attention on malicious comment to find out a real cause for posting malicious comments so that we may prohibit the negative effect of them in advance. The result of research has revealed that, not anonymity, but the need for attention through neutralization is only significant.
Recommended Citation
Kim, Han-Min and Bock, Gee-Woo, "The Role of Attention and Neutralization in Posting Malicious Comments Online" (2018). AMCIS 2018 Proceedings. 4.
https://aisel.aisnet.org/amcis2018/SocialComputing/Presentations/4
The Role of Attention and Neutralization in Posting Malicious Comments Online
As the activity in the online space increases, the negative effect of malicious comments is getting more serious as well. Previous studies have regarded the anonymity as a one of the major factors for posing malicious comments, but they have presented inconsistent results. On the other hand, although need for attention from others can provide alternative explanation on posting malicious comments, this perspective is rarely considered. Therefore, this study investigates the effects of both anonymity and need for attention on malicious comment to find out a real cause for posting malicious comments so that we may prohibit the negative effect of them in advance. The result of research has revealed that, not anonymity, but the need for attention through neutralization is only significant.