Description
As e-commerce prospers, increasing interests are gained in online customer reviews and its application to the theory and practice. However, there are many controversies around the effect of the online customer reviews. This study will use a longitudinal analysis approach to find the impact of online customer reviews on the price strategy and the product sales, which will add more solid application of effective use of e-WOM to the theory and the practice.
Recommended Citation
Kim, J.B. (Joo Baek), "The Effect of Online Customer Reviews on Product Sales and Prices – A Longitudinal Study" (2017). AMCIS 2017 Proceedings. 30.
https://aisel.aisnet.org/amcis2017/eBusiness/Presentations/30
The Effect of Online Customer Reviews on Product Sales and Prices – A Longitudinal Study
As e-commerce prospers, increasing interests are gained in online customer reviews and its application to the theory and practice. However, there are many controversies around the effect of the online customer reviews. This study will use a longitudinal analysis approach to find the impact of online customer reviews on the price strategy and the product sales, which will add more solid application of effective use of e-WOM to the theory and the practice.