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The authors conduct a CI (competitive intelligence) case study on IBM using social media data and text mining. They combine consumer sentiments with syntactic features such as negation, comparative and superlative tense in identifying competitors from social media data.

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Aug 10th, 12:00 AM

Mining Social Media for Competitive Intelligence: A Case Study of IBM

The authors conduct a CI (competitive intelligence) case study on IBM using social media data and text mining. They combine consumer sentiments with syntactic features such as negation, comparative and superlative tense in identifying competitors from social media data.