Description

To understand how OCRs become poisonous in the minds of consumers, this research uses the Elaboration Likelihood Model (ELM), a dual process theory that offers insight into consumers’ information processing and decision-making.

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Aug 10th, 12:00 AM

Decomposing Poison Pill Reviews: A Dual Process Model Approach

To understand how OCRs become poisonous in the minds of consumers, this research uses the Elaboration Likelihood Model (ELM), a dual process theory that offers insight into consumers’ information processing and decision-making.