Description

Big Data Analytics (BDA), an emerging technology that can provide strategic, operational and other advantages is yet to see significant rates of adoption in the organizations across the industries. Since recent IS research lack focus about this technology and the determinants that impact its organizational adoption, present study has developed and validated a research model to examine the contextual factors that influence BDA adoption drawing upon diffusion of innovation (DoI) theory, institutional theory, and Technology-Organization-Environment (TOE) framework. Data collected from 71 organizations is tested and the results and implications contribute to understanding of the determinants affecting BDA adoption.

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Aug 10th, 12:00 AM

Investigating Organizational Adoption of Big Data Analytics (BDA) Technology

Big Data Analytics (BDA), an emerging technology that can provide strategic, operational and other advantages is yet to see significant rates of adoption in the organizations across the industries. Since recent IS research lack focus about this technology and the determinants that impact its organizational adoption, present study has developed and validated a research model to examine the contextual factors that influence BDA adoption drawing upon diffusion of innovation (DoI) theory, institutional theory, and Technology-Organization-Environment (TOE) framework. Data collected from 71 organizations is tested and the results and implications contribute to understanding of the determinants affecting BDA adoption.