Start Date
11-8-2016
Description
The advent of internet-enabled mobile devices has ushered in a new era of online social networking. Recently, there has been an increase in the use of mobile internet and rise in social media access via mobile phones. Many social networking services (SNS) have introduced mobile apps for users to access them “on the fly” via smartphones. Our study contributes to the literature by uncovering the relationships between SNS use and social capital mobilization. The results show that SNS intensity and SNS network size influence social capital mobilization both directly and indirectly by increasing social participation. Furthermore, use of mobile applications for social networking significantly increases SNS intensity. Finally, SNS network size is an important predictor of use of SNS mobile applications.
Recommended Citation
Salehan, Mohammad; Negahban, Arash; and Chandna, Vallari, "Social Capital Mobilization in Social Networking Services" (2016). AMCIS 2016 Proceedings. 4.
https://aisel.aisnet.org/amcis2016/SocialTech/Presentations/4
Social Capital Mobilization in Social Networking Services
The advent of internet-enabled mobile devices has ushered in a new era of online social networking. Recently, there has been an increase in the use of mobile internet and rise in social media access via mobile phones. Many social networking services (SNS) have introduced mobile apps for users to access them “on the fly” via smartphones. Our study contributes to the literature by uncovering the relationships between SNS use and social capital mobilization. The results show that SNS intensity and SNS network size influence social capital mobilization both directly and indirectly by increasing social participation. Furthermore, use of mobile applications for social networking significantly increases SNS intensity. Finally, SNS network size is an important predictor of use of SNS mobile applications.