Big Data Capability, Customer Agility, and organization Performance: A dynamic Capability Perspective

Ghazwan HASSNA, City University of Hong Kong

Description

This paper responds to the insisting call from both academy and practice to theorize on the impact of “Big Data” on organization performance. To resolve the ambiguity surrounding “Big Data” we propose new construct called “Big Data Capability”. We consider “Big Data Capability” as a higher-level construct consists of three sub lower- level constructs: Big Data Infrastructure Capability, Big Data Management Capability, and Big Data Science Capability. We argue that Big Data Capability improves customer sensing capability, and we clarify that this impact is moderated by both market orientation and data driven decision making practice. We further stress that creating the competitive action that contributes to the organization performance requires the alignment between the two components of customer agility: customer sensing capability and customer responding capability. To illustrate our model we use Alibaba and its internet finance platform Yu’e Bao as an example from the financial industry in China.

 

Big Data Capability, Customer Agility, and organization Performance: A dynamic Capability Perspective

This paper responds to the insisting call from both academy and practice to theorize on the impact of “Big Data” on organization performance. To resolve the ambiguity surrounding “Big Data” we propose new construct called “Big Data Capability”. We consider “Big Data Capability” as a higher-level construct consists of three sub lower- level constructs: Big Data Infrastructure Capability, Big Data Management Capability, and Big Data Science Capability. We argue that Big Data Capability improves customer sensing capability, and we clarify that this impact is moderated by both market orientation and data driven decision making practice. We further stress that creating the competitive action that contributes to the organization performance requires the alignment between the two components of customer agility: customer sensing capability and customer responding capability. To illustrate our model we use Alibaba and its internet finance platform Yu’e Bao as an example from the financial industry in China.