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With the proliferation of mobile devices, studies on Mobile Commerce (MC) adoption have received increasing attention from researchers in Information technology. While there are many studies in the literature that have investigated MC adoption by individuals, these studies mainly investigate the factors that lead to usage. However, they do not examine how individuals may progress or mature from basic use of mobile devices to more sophisticated usage. In this study, we develop MC Adoption Maturity Model to show how individuals may mature in MC adoption. This model is examined by conducting qualitative data with 10 individuals. The study enriches our understanding of technology adoption by individuals because it explains how existing users of a technology, such as mobile technology, advance in their MC usage.

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Exploring Mobile Commerce Adoption Maturity: An Empirical Investigation

With the proliferation of mobile devices, studies on Mobile Commerce (MC) adoption have received increasing attention from researchers in Information technology. While there are many studies in the literature that have investigated MC adoption by individuals, these studies mainly investigate the factors that lead to usage. However, they do not examine how individuals may progress or mature from basic use of mobile devices to more sophisticated usage. In this study, we develop MC Adoption Maturity Model to show how individuals may mature in MC adoption. This model is examined by conducting qualitative data with 10 individuals. The study enriches our understanding of technology adoption by individuals because it explains how existing users of a technology, such as mobile technology, advance in their MC usage.