Intention to Engage in Social Commerce: Uses and Gratifications Approach

Presenter Information

Shwadhin Sharma
Robert Crossler

Recommended Citation

Sharma, Shwadhin and Crossler, Robert, " Intention to Engage in Social Commerce: Uses and Gratifications Approach" (2014). AMCIS 2014 Proceedings. 9.
https://aisel.aisnet.org/amcis2014/SocialComputing/GeneralPresentations/9