Putting the ‘Motivation’ in Protection Motivation Theory: An Examination of Persuasive Communication via Extrinsic and Intrinsic Means

Presenter Information

Philip Menard

Recommended Citation

Menard, Philip, " Putting the ‘Motivation’ in Protection Motivation Theory: An Examination of Persuasive Communication via Extrinsic and Intrinsic Means" (2014). AMCIS 2014 Proceedings. 14.
https://aisel.aisnet.org/amcis2014/Posters/ISSecurity/14