An Empirical Study of Consumer Behavior in Online Pay-to-Bid Auctions

Presenter Information

Xiao Ma
Keehyung Kim
Khim Yong Goh, National University of Singapore

Recommended Citation

Ma, Xiao; Kim, Keehyung; and Goh, Khim Yong, "An Empirical Study of Consumer Behavior in Online Pay-to-Bid Auctions" (2014). AMCIS 2014 Proceedings. 3.
https://aisel.aisnet.org/amcis2014/Posters/EndUserIS/3