Paper Type
Completed Research Paper
Abstract
The trend of the Internet 'going mobile' is irreversible and proceeding. Many established Internet players are experimenting with extending their business models to the mobile Internet. In this paper, we explore such business development process for the domain parking business of Sedo – a global leader in domain trading and domain parking. With the case study, we show how Sedo on the one hand benefits from its position as market leader in the stationary domain parking business and, on the other hand, faces severe challenges such as the trend to search-based Internet access, performance-based pricing, the proliferation of smart-phones and mobile applications (apps) – all of which are typically appreciated in the mobile Internet. We thereby contribute to our understanding of the multifaceted issues that companies face when they transfer their business models from the stationary to the mobile Internet.
Recommended Citation
Loebbecke, Claudia and Tuunainen, Virpi K., "Extending Successful eBusiness Models to the Mobile Internet: The Case of Sedo's Domain Parking" (2013). AMCIS 2013 Proceedings. 20.
https://aisel.aisnet.org/amcis2013/eBusinessIntelligence/GeneralPresentations/20
Extending Successful eBusiness Models to the Mobile Internet: The Case of Sedo's Domain Parking
The trend of the Internet 'going mobile' is irreversible and proceeding. Many established Internet players are experimenting with extending their business models to the mobile Internet. In this paper, we explore such business development process for the domain parking business of Sedo – a global leader in domain trading and domain parking. With the case study, we show how Sedo on the one hand benefits from its position as market leader in the stationary domain parking business and, on the other hand, faces severe challenges such as the trend to search-based Internet access, performance-based pricing, the proliferation of smart-phones and mobile applications (apps) – all of which are typically appreciated in the mobile Internet. We thereby contribute to our understanding of the multifaceted issues that companies face when they transfer their business models from the stationary to the mobile Internet.