Abstract

This research-in-progress examines the impact personality has on self-disclosure behavior on Social Networking Sites (SNS). In particular, it looks at the ‘Big Five’ personality characteristics: Extraversion, Neuroticism, Openness to experience, Agreeableness, and Conscientiousness. A path analysis is performed using PLS to determine the weight each factors has on a person’s intention to disclose personal information on his or her SNS. Counter to previous research on SNS usage, this preliminary analysis indicates that all five factors are relevant in a person’s decision to divulge personal information on a SNS.

Share

COinS
 

Personality Impacts on Self-disclosure Behavior on Social Networking Sites

This research-in-progress examines the impact personality has on self-disclosure behavior on Social Networking Sites (SNS). In particular, it looks at the ‘Big Five’ personality characteristics: Extraversion, Neuroticism, Openness to experience, Agreeableness, and Conscientiousness. A path analysis is performed using PLS to determine the weight each factors has on a person’s intention to disclose personal information on his or her SNS. Counter to previous research on SNS usage, this preliminary analysis indicates that all five factors are relevant in a person’s decision to divulge personal information on a SNS.