How Web Search and Social Media Affect Google AdSense Performance

Syaiful Ali, School of Business, University of Queensland, Brisbane, QLD, Australia.
Peter Green, Business, University of Queensland, Brisbane, QLD, Australia.
Alastair Robb, UQ Business School, The University of Queensland, Brisbane, QLD, Australia.

Abstract

Business-IT alignment has been the focus of both information technology (IT) practice and the academic world. Prior studies acknowledge that top management plays a critical role in ensuring IT aligns with business goals. This study offers a deeper understanding of factors which may positively influence the level of business-IT alignment. Using absorptive capacity theory as the theoretical basis, this study shows that top managements’ absorptive capacity of IT governance knowledge positively and significantly contributes to higher levels of business-IT alignment. This study involves 231 top-management respondents from Australian for-profit organisations. The study’s empirical finding suggests that organisations that want to have higher levels of business-IT alignment need to pay attention to their top management’s absorptive capacity of IT governance knowledge by concentrating on four factors: prior relevant knowledge, communication network, communication climate, and knowledge scanning.

 

How Web Search and Social Media Affect Google AdSense Performance

Business-IT alignment has been the focus of both information technology (IT) practice and the academic world. Prior studies acknowledge that top management plays a critical role in ensuring IT aligns with business goals. This study offers a deeper understanding of factors which may positively influence the level of business-IT alignment. Using absorptive capacity theory as the theoretical basis, this study shows that top managements’ absorptive capacity of IT governance knowledge positively and significantly contributes to higher levels of business-IT alignment. This study involves 231 top-management respondents from Australian for-profit organisations. The study’s empirical finding suggests that organisations that want to have higher levels of business-IT alignment need to pay attention to their top management’s absorptive capacity of IT governance knowledge by concentrating on four factors: prior relevant knowledge, communication network, communication climate, and knowledge scanning.