Although social network technologies have been the focus of many articles in the popular and business press, businesses remain unclear about their value. We use theory and data gathered from IT leaders to develop an initial model assessing the value of social network technologies in the business environment. Insights are given into when different features should be used to enhance existing business processes and to provide business value.
Kettles, Degan and David, Julie Smith, "The Business Value of Social Network Technologies: A Framework for Identifying Opportunities for Business Value and an Emerging Research Program" (2008). AMCIS 2008 Proceedings. 379.