AIS Electronic Library (AISeL)

Title

A Study of Global Marketing Strategies of Taiwan's Personal Computer Industry - Based on the National Culture Dimensions of Hofstede

Authors

Christina Chang, National Pingtung Institute of Commerce
I-Chun Lin, Department of Information Management, National Sun Yat-Sen University
He Yan

Recommended Citation

Chang, Christina; Lin, I-Chun; and Yan, He, "A Study of Global Marketing Strategies of Taiwan's Personal Computer Industry - Based on the National Culture Dimensions of Hofstede" (2007). AMCIS 2007 Proceedings. Paper 511.
http://aisel.aisnet.org/amcis2007/511