AIS Electronic Library (AISeL)

Title

The Impact of Website Design Effectiveness on Customer's Trusting Beliefs About a Pure Internet Retailer: A Conceptual Study

Authors

Radha Appan, Texas Tech University
Vidhya Mellarkod, Texas Tech University

Recommended Citation

Appan, Radha and Mellarkod, Vidhya, "The Impact of Website Design Effectiveness on Customer's Trusting Beliefs About a Pure Internet Retailer: A Conceptual Study" (2003). AMCIS 2003 Proceedings. Paper 33.
http://aisel.aisnet.org/amcis2003/33