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Home > Conferences > AMCIS > AMCIS 2003 > 291

AMCIS 2003 Proceedings

 

Title

Website Personalization for Relationship Building: A Conceptual Framework

Authors

Fatemeh Zahedi, Univeristy of Wisconsin, Milwaukee
Ying Lu, Univeristy of Wisconsin, Milwaukee

Recommended Citation

Zahedi, Fatemeh and Lu, Ying, "Website Personalization for Relationship Building: A Conceptual Framework" (2003). AMCIS 2003 Proceedings. Paper 291.
http://aisel.aisnet.org/amcis2003/291

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