AIS Electronic Library (AISeL)

Title

Investigating Online Consumer Behavior Using Thin Slices of Usability of Web Sites

Authors

Ananth Chiravuri, University of Wisconsin, Milwaukee
Laura Peracchio, University of Wisconsin, Milwaukee

Recommended Citation

Chiravuri, Ananth and Peracchio, Laura, "Investigating Online Consumer Behavior Using Thin Slices of Usability of Web Sites" (2003). AMCIS 2003 Proceedings. Paper 270.
http://aisel.aisnet.org/amcis2003/270