AIS Electronic Library (AISeL)

Title

WHAT IS THE RELATIONSHIP IN CUSTOMER RELATIONSHIP MANAGEMENT?

Authors

Kimberly Cass, University of Redlands
Thomas Lauer, Oakland University

Recommended Citation

Cass, Kimberly and Lauer, Thomas, "WHAT IS THE RELATIONSHIP IN CUSTOMER RELATIONSHIP MANAGEMENT?" (2002). AMCIS 2002 Proceedings. Paper 231.
http://aisel.aisnet.org/amcis2002/231