AIS Electronic Library (AISeL)

Title

An Exploratory Investigation of Player Loyalty to On-Line Games

Authors

Namjae Cho, Hanyang University
Seungik Baek, Hanyang University
Sarah Shek, Hanyang University
Kyoungmun Ryu, Hanyang University
Sanghyuk Park, Hanyang University

Recommended Citation

Cho, Namjae; Baek, Seungik; Shek, Sarah; Ryu, Kyoungmun; and Park, Sanghyuk, "An Exploratory Investigation of Player Loyalty to On-Line Games" (2001). AMCIS 2001 Proceedings. Paper 160.
http://aisel.aisnet.org/amcis2001/160