Abstract
Firms have to use the Web to support a customer’s decision-making process, if they are to leverage this reach for competitive advantage. This paper attempts to look at how many well established DSS methodology issues can be applied, with modification, to firms building Webbased DSS, and illustrates some of the practical limitations and challenges by using a case study (i.e. developing a DSS for a “consulting” organization).
Recommended Citation
Sugumaran, Vijayan and Tanniru, Mohan, "Designing Support for Customers on the Web - A Methodology and A Case Study" (2000). AMCIS 2000 Proceedings. 88.
https://aisel.aisnet.org/amcis2000/88
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