Electronic commerce had witnessed considerable growth over the past few years and is expected to continue growing in the future. The World Wide Web is increasingly becoming an important avenue of the marketplace. However, unlike the traditional retail outlets of business, it lacks certain aspects like being physically in a store and interacting with customer sales people. A well-designed user interface can overcome some of these limitations and aid customers in their search of products and services. This paper examines user interface and the richness of a multimedia site on the World Wide Web, as well as users' learning styles, in terms of the literature.
Mahfouz, Ahmed, "User Interface, Multimedia Richness, and Learning Style on the World Wide Web: A Literature Review" (2000). AMCIS 2000 Proceedings. 398.