This paper reviews the context of computer-mediated communication (CMC) as it relates to higher education distance learning classes. A review of industry strategic investment options and risks is presented. The need for university investment in information technology to achieve competitive advantage is seen in several citations. Finally, a challenge to enhance the image of the school is made by way of supporting students and faculty. A prestigious image being the product that students seek for their participation in the institution, the investment in information technology to enter the distant learning marketplace offers competitive advantage.
Spencer, David, "Management of Distance Learning for Competitive Advantage" (2000). AMCIS 2000 Proceedings. 320.