Many businesses have been attracted to marketing on the Internet, but little attention has been given to the potential ethical issues regarding Internet marketing. Although some ethical behavior models have been proposed, relatively few have been empirically validated. This study's main objective is to assess the perception of ethical issues on Internet marketing among a sample of 150 marketing executives from a Midwest business community. Results and recommendations regarding ethical issues related to Internet marketing are discussed.
Najjar, Lotfollah and Siau, Keng, "Internet Marketing: Marketers' Perception of Ethical Issues" (2000). AMCIS 2000 Proceedings. 242.