This paper focuses on two research questions: (1) What assumptions regarding changes in online consumer behavior are implicit in the business models of retail ecommerce ventures? (2) Based on potential match between a business model’s assumptions and anticipated consumer response, what generalizations can be made about the potential success of retail e-commerce ventures? An interpretive framework that helps answer these questions is presented.
Dholakia, Nikhilesh; Dholakia, Ruby Roy; and Chiang, Kuan-Pin, "Behavioral Assumptions Underlying Business Models of Retail E-Commerce Ventures" (2000). AMCIS 2000 Proceedings. 148.