Since the trend of doing business on line has become more and more common among different sizes of companies and industries, measuring the antecedents of web site design is important to both practitioners and researchers. Achieving customer satisfaction is the ultimate goal of electronic commerce so to guarantee on line purchases. Based on the research models and factors proposed by previous studies on customer satisfaction and Web interface design, a new model is developed in this paper. This model shows how various antecedent factors affect consumer satisfaction towards Internet shopping through the intermediate construct of a successful Web- site design.
Lam, Jolie and Lee, Matthew, "A Model of Internet Consumer Satisfaction: Focusing on the Web-site design" (1999). AMCIS 1999 Proceedings. 182.