AIS Electronic Library (AISeL)

Title

Consumer Channel Choices: The Role of Knowledge and Choice Uncertainty

Authors

Vivek Choudhury, Florida State University
Randy Dumm, Florida State University
Elena Karahanna-Evaristo, Florida State University

Recommended Citation

Choudhury, Vivek; Dumm, Randy; and Karahanna-Evaristo, Elena, "Consumer Channel Choices: The Role of Knowledge and Choice Uncertainty" (1999). AMCIS 1999 Proceedings. Paper 178.
http://aisel.aisnet.org/amcis1999/178