AIS Electronic Library (AISeL)

Title

Assessing Consumers' Involvement in Internet Purchasing

Authors

Lei-Da Chen, University of Memphis
Nichaya Sukpanich, University of Memphis

Recommended Citation

Chen, Lei-Da and Sukpanich, Nichaya, "Assessing Consumers' Involvement in Internet Purchasing" (1998). AMCIS 1998 Proceedings. Paper 97.
http://aisel.aisnet.org/amcis1998/97