AIS Electronic Library (AISeL)

Title

A Trust Based Model of Buying Behavior in Electronic Retailing

Authors

Paul Ambrose, Southern Illinois University at Carbondale
Grace Johnson, Southern Illinois University at Carbondale

Recommended Citation

Ambrose, Paul and Johnson, Grace, "A Trust Based Model of Buying Behavior in Electronic Retailing" (1998). AMCIS 1998 Proceedings. Paper 91.
http://aisel.aisnet.org/amcis1998/91