Since the advent of the World Wide Web, “the Internet has emerged as a shopping channel with undeniable power to facilitate and increase sales of a growing range of products” (Ernst & Young, Special Report, 1998). With commercial activity on the Internet gaining momentum, and with technological developments involving more secure means of making payments, sending documents, and verifying the identity of the consumer, electronic malls are opening up a new vista of opportunities.
Kim, Beomsoo; Lee, Byungtae; and Barua, Anitesh, "The Impact of Electronic Commerce on the Marketing Channel Competition" (1998). AMCIS 1998 Proceedings. 259.