Amongst the Internet community today, there is a common taboo against companies using unsolicited commercial electronic mail to reach potential customers. This taboo exists for many reasons, including the foundation of the Internet and the dubious nature of many companies and products who use unsolicited commercial e-mail, a.k.a. “Spam,” to reach potential customers. The purpose of this paper is to investigate the real time and monetary costs of filtering spam from other personal and business e-mail as compared with another form of mass advertising, bulk postal mail, a.k.a. “Junk Mail”. A pilot survey was completed with subjects recording their time spent with junk mail and spam as opposed to their time spent with all postal mail (a.k.a. “snail mail”) and e-mail.
Freeman, Lee and Urbaczewski, Andrew, "Is it Really That Big of a Problem? An Investigation into User Perceptions and Realities of Unsolicited Commercial E-Mail" (1998). AMCIS 1998 Proceedings. 21.