Abstract
This paper is organized as follows: discussion of the prevailing "disintermediation" hypothesis, articulation of the of the functions of traditional middlemen, Probing deeper into the "Disintermediation" hypothesis with the aid of five scenarios -- three concerning individual companies, one about he emergence of transaction processing companies, and finally the scenario of integration of logistics into core business functions. The paper ends with integrative conclusions and implications for researchers.
Recommended Citation
Palvia, Shailendra and Vemuri, Vijay, "The Impact of Electronic Commerce on Traditional Marketing Channels" (1998). AMCIS 1998 Proceedings. 150.
https://aisel.aisnet.org/amcis1998/150
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