The growth of World Wide Web consumer activity that requires that an individual place sensitive personal information online continues to increase at a phenomenal rate. This study investigates two beliefs about shopping on the web (perceived usefulness and perceived web security) to determine their impact on intent to gather information about products and to purchase products using the World Wide Web. Data from 119 university students is used to develop a scale to assess web security concerns and to perform an initial analysis. Implications are discussed.
Salisbury, David; Pearson, Rodney; and Harrison, Allison, "Who's Afraid of the World Wide Web? An Initial Investigation into the Relative Impact of Two Salient Beliefs on Web Shopping Intent" (1998). AMCIS 1998 Proceedings. 115.