This evaluation framework combines features that are derived from information systems and marketing literature. It covers the three marketing phases (pre-sales, on-line sales, and after-sales) applicable to the electronic marketplace. The framework proposes information quality, learning capability, playfulness, system quality, system use, and service quality as factors that are related to well designed Web pages.
Liu, Chang and Arnett, Mark, "A Proposed Research Model for Appraisal and Evaluation of the Design Quality of Web Sites in the Context of Electronic Commerce" (1998). AMCIS 1998 Proceedings. 106.