Research has suggested that organizations implement World Wide Web sites in order to gain competitive advantage. This research-in-progress uses CAPITA, an instrument for measuring competitive advantage, to determine how organizations seek to use the Web for competitive advantage and how well they succeed.
Gonsalves, Gerald C.; Lederer, Albert L.; Mahaney, Robert C.; and Newkirk, Henry E., "Competitive Advantage from the World Wide Web" (1997). AMCIS 1997 Proceedings. 79.