Competitive Advantage from the World Wide Web

Authors

Gerald C. Gonsalves, University of KentuckyFollow
Albert L. Lederer, University of KentuckyFollow
Robert C. Mahaney, University of KentuckyFollow
Henry E. Newkirk, University of KentuckyFollow

Abstract

Research has suggested that organizations implement World Wide Web sites in order to gain competitive advantage. This research-in-progress uses CAPITA, an instrument for measuring competitive advantage, to determine how organizations seek to use the Web for competitive advantage and how well they succeed.

Recommended Citation

Gonsalves, Gerald C.; Lederer, Albert L.; Mahaney, Robert C.; and Newkirk, Henry E., "Competitive Advantage from the World Wide Web" (1997). AMCIS 1997 Proceedings. 79.
https://aisel.aisnet.org/amcis1997/79