This research is targeted at an investigation of the structural and behavioral characteristics influencing the spread of electronic mailing lists and discussion groups. The research model explores theinfluence of structural characteristics of the electronic discussion group, subscriber group characteristics, and information intensity on the success and value of the electronic discussion group
Rai, Arun and Neunaha, Rakesh R., "ELECTRONIC-MAIL DISCUSSION GROUPS: AN INVESTIGATION OF THE STRUCTURAL AND BEHAVIORAL FACTORS INFLUENCING THEIR SUCCESS" (1995). AMCIS 1995 Proceedings. 78.