The Internet and the developing capability of mobile computing have changed the way expeditioners on adventure expeditions communicate with supporters, including sponsors. In the past the traditional media has often played an important role in funding, publicising and often legitimising adventure expeditions, leading to more sponsors being attracted. However with the advent of the Internet, the development of expedition websites and the ability to communicate with them from remote locations, the publicity component of the traditional media may no longer be so important. Nevertheless it seems likely that many expeditioners will continue to seek sponsors for funding. In this qualitative study the researcher explores how expedition websites are reducing expeditioners’ need for publicity in the traditional print media through the consideration of the online communications of three recent expeditions. The paper concludes that expedition websites themselves have the potential to give considerable exposure to sponsors and gives guidance to potential expedition sponsors on what to look for in an expedition proposal if a significant audience is to be attracted and retained.