Drawing on the technology acceptance model, gratification research and theory of reasoned action, this study examines the factors and barriers to the adoption of mobile payment – Mnet technology- through the moderation effect of gender and experience. Of the two research methods employed, the first is a quantitative field study of students. The instrument measures the impact of six variables (social norm, enjoyment, ease of use, usefulness, trust and privacy) on the intention to use Mnet. Using regression analysis on a sample of 175 respondents, findings show that gender and experience are two important factors on Mnet acceptance. The study reveals that intention to use is perceived usefulness and enjoyment driven for experienced and inexperienced male users, while it is enjoyment driven for female users. Perceived trust affect intention to use Mnet, regardless of users' experience, perceived trust affects intention to use Mnet only of female users, and social norm and privacy play the weakest effect on intention to use Mnet. The second method is a qualitative analysis of respondents' free format comments. These findings reinforce the quantitative findings and highlight additional encouraging and discouraging factors to the Mnet acceptance that still need to be studied.
Rouibah, Kamel, "Does Mobile Payment Technology Mnet Attract Potential Consumers? The Case of Kuwait" (2007). ACIS 2007 Proceedings. Paper 24.