A structured conceptual design of reporting systems is a crucial task that has to precede implementation and monitoring. A basic challenge can be seen in information requirements engineering. On the one hand, users need certain information to successfully accomplish their tasks. On the other hand, it has to be avoided to supply them with too much and potentially irrelevant information. Information requirements engineering has to support the conceptual specification of information requirements. Thus, there is need for conceptual languages and appropriate procedure models. We propose a procedure model for the analysis and conceptual design of reporting systems as well as a conceptual modelling language that can be used for both as-is analysis and to-be modelling. It has been developed in an iterative approach based on multiple case studies. Due to the fact that different projects and different basic conditions require the use of different approaches of information requirements engineering, within the procedure model different approaches can be used. In this paper we introduce both procedure model and conceptual modelling language and present findings of a case study in which they were used.