This study develops an extended Technology Acceptance Model (TAM) to assess the user acceptance and voluntary usage of the camera mobile phone technology. While there has been considerable research on the extension of TAM (Venkatesh and Davis 2000; Yi et al. 2006), limitations include the omission of an important privacy-based construct in the context of mobile devices. To fill in this gap, this study introduces a model that describes Camera Mobile Phone (CMP) adoption in the Arab world. Data collected from 241 users in Kuwait were tested against the extended TAM. Results reveal perceived enjoyment is the most direct determinant of CMP usage, followed second by personal innovativeness and third by perceived usefulness. However, results show privacy exerts the weakest effect on CMP usage.
Rouibah, Kamel and Abbas, Hasan, "A Modified Technology Acceptance Model for Camera Mobile Phone Adoption: Development and validation" (2006). ACIS 2006 Proceedings. Paper 13.